The fundamental goal of interest groups are to attempt to get
legislation passed, which is in favor of one of the desires of an
interest group. Such as, the NRA will do everything in their power to
ensure looser gun regulations, and ensuring that anybody who desires one
has an opportunity to receive a firearm; and the Susan B. Anthony List
attempts to end abortion.
The goals of the major
parties generally stand in stark opposition to one another, with both
sides attempting to make their "ideal" governmental system. The
Republicans, generally considered to be conservative, wish to end
abortion, allow for greater freedom of weaponry, desire smaller national
government, and more power, and rights to the individual, while still
supporting "big business." The Democrats on the other hand, generally
liberal, stand for pro-choice, equal rights, and more power to the
federal government.
There are a number of ways in
which interest groups help to support their party of choice. One of
these methods is donating money to a particular candidate, or their
party, in attempts to get this individual elected into an office of
power. Another way interest groups support parties is in attempting to
endear this party to the American public.
When
interest groups give money to a particular candidate, they have multiple
ways in which to do this. There is directly donating to their campaign,
which will allow for ads that directly say "vote for me," and puts
someone who shares their view into power. The other way is through the
usage of Issue ads, which are advertisements that do not directly
endorse a particular candidate, but instead attempt to convince the
people watching to vote based on a particular issue, such as guns, abortion, or taxes.
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